We collaborated with an agency to create a concept for presenting visionary drive and powertrain models with a high emotional impact. These models were presented on a number of projections and displays. The extensive presentation was open to international visitors for two weeks. The elements of the exhibition provided explanations in several languages. What’s more, 40 wireless transmission channels were used at the same time to supply visitors with the audio signals through pocket receivers and headphones. We also went with environmentally friendly LED technology to illuminate the exhibits and the entire location.